Category: Online Marketing

In the last few months, me and a few of my wrestling fan mates (of which there is numerous) have been having a good giggle at the WWE, and it’s refusal to be called a wrestling promotion.

They have tried to distance itself from the name since the mid 80’s, when they used it to get passed being listed as an athletic event so they wouldn’t have the same regulation as boxers (“wrestlers? No, they are superstars!”), but recently it’s got a bit silly, PR departments have been agressive in emailing sources in press coverage asking for titles that mention the word “Wrestling” changed, even removing coverage when journalists not wanting to change. Jokes about how many times the word “Wrestle” was said at Wrestlemania (which is probably going to be changed in name next year to something like “Entertainamania” – hey that could work as a name) did the rounds over the weekend, and as somebody who is involved in the wrestling business in such a small way, I find it amusing.

However, the other business I’m involved in is SEO, and – during a boring evening pissing about on the internet – I found this:-

Furthermore, here is the Meta Description, where it explicitly says it’s targetting wrestling fans!

<META NAME="description" CONTENT="Wrestling merchandise from WWEShop.com
includes a huge variety of WWE DVDs, action figures, accessories &amp;
more at everyday low discounted prices. WWEShop.com satisfies all
WWE wrestling merchanidise needs for the wrestling fan in all of us!">

I don’t blame WWE for this. After all, if you sell wrestling merchandise and don’t include the words “Wrestling Merchandise” in your title and meta description tags, then you are – quite frankly – pants on head retarded. Certainly I applaud your SEO team and if Vince McMahon is reading this, I suggest you give them a pay rise for bringing in a lot of sales for standing up to your branding department (who, really, should be fired).

Oh and whilst your at it. Give Zack Ryder a push.

I’m not sure either of those will happen, in fact I’m pretty sure that the word “wrestling” will be removed from the title and descriptions!